Anyone who’s been to Wales on vacation before will know what a fantastic place for all the family it is. It’s not just the South West Wales holiday cottages that see an influx during the warmer months and an exciting new advert from VisitWales is highlighting what’s on offer.
The brand new £4 million TV advert and campaign is aimed at boosting tourism across Wales.
The soundtrack that features on the video for the advert comes from popular Welsh singer Cerys Matthews and recommends visitors to “pack an open mind, a sense of adventure, and an appetite for discovery”. The score is a modern interpretation of the traditional Welsh song ‘Mil Harddach Wyt Na’r Rhosyn Gwyn’.
The advert is set to be launched on St David’s Day, tying in with Wales Tourism Week and it will be broadcasted in the UK and Ireland.
It has been funded by the European Regional Development Fund, and includes attractive features such as mountain Abersoch Beach, Caernarfon Castle, St Davids Bishop’s Palace, bike track BikePark Wales in Merthyr Tydfil, and of course, the dolphins at Cardigan Bay.
Edwina Hart, Wales’ Economy Minister, added that this campaign was a part of the Welsh government’s commitment to tourism in the country, which generates £5bn a year to the Welsh economy.